We Help Home Service Businesses Get More Leads From Google
We work in the trades and we get it. Most tradespeople aren't short on work. They're short on good work. Clients who pay on time, respect the craft, and don't haggle over every line item. A professional online presence is how you stop saying yes to the ones who don't.
If You're Not At The Top Of Google, You're Invisible.
A stronger Google presence does one thing: it puts more of the right people in front of you. What you do with that demand is up to you.
It's simple supply and demand. When more qualified leads are coming in, you have options. You raise your prices. You add a pre-qualification step. You stop saying yes to jobs that aren't worth your time. If you're building the business, it fills the calendar with real work instead of dead ends. If you're already slammed, it gives you the leverage to be selective about what that calendar looks like.
When a homeowner searches Google and finds a professional website with strong reviews, they've already decided you're worth paying for. That's a different client than the one hunting the cheapest bid on Facebook.
More leads is always the answer. The only question is what you do with them.
Of consumers use Google to search for local business information
According to SOCIThe top 3 organic Google search results get 54.4% of all clicks
According to BacklinkoThe top 3 Google Business Profiles in the map pack get 48% of all clicks
According to First Page SageOur 3-Step Google Growth System
Most agencies pad their packages with deliverables that look good on paper but do nothing for your bottom line. We don't. We start with the highest ROI work first and only add more when it actually makes sense for your business.
Build Your Foundation
Before we spend a single dollar driving traffic to your business, we make sure your foundation is solid. Fast website, optimized Google Business Profile, and consistent information across every major directory. This is the groundwork everything else is built on.
Expand Your Visibility
With a solid foundation in place, we grow your organic presence on Google. We optimize and manage your profile, build your local authority, and do the ongoing work that gets you ranking in Google Search and the Local Map Pack and keeps you there.
Scale Your Leads
Once your organic traffic is flowing, we pour fuel on it with Ads. Google Ads and Local Service Ads put you in front of high-intent buyers the moment they search, capturing demand immediately while your organic presence keeps growing in the background.
Reputation Is Everything.
Ours Is Impeccable.
Lean & Transparent Packages
No long-term contracts. No hidden fees. No Fluff.
Local Foundation
You're probably already busy. This isn't about changing that. For less than Squarespace, get an SEO-optimized website you never touch, GBP optimization to rank in the Map Pack, and an app to collect Google reviews on autopilot.
No setup fee
Get StartedNo Long-Term Contracts. Cancel Anytime.
What's Included:
- SEO Website
- Website Hosting
- Unlimited Website Updates
- GBP Setup & Optimization
- Core Citation Build
- GBP SEO Content App
- Automated Google Review Responses
- Google Review Request App
Local Visibility
For businesses that want to dominate Google Search and the Map Pack without running ads. Backlink outreach, content, and full local SEO management all working together.
$500 one-time setup fee
Get StartedNo Long-Term Contracts. Cancel Anytime.
One Business Type Per Local Market
Everything in Foundation, plus:
- Keyword Research & Competitor Analysis
- SERP Analysis
- Local SEO Management
- Full Citation Buildout & Cleanup
- Full Google Business Profile Management
- Monthly Backlink Outreach
- Supporting Content Pages
- Quarterly Rank & Competitor Report
Local Scale
For businesses in competitive markets that want to dominate Google. Organic search, map pack, and paid ads all working together to drive the highest lead volume possible.
$1,000 one-time setup fee
Get StartedNo Long-Term Contracts. Cancel Anytime.
One Business Type Per Local Market
Everything in Visibility, plus:
- Google Ads Management
- Local Service Ads Management
- Dedicated Landing Pages
- Conversion Rate Optimization
- Advanced Monthly Reporting
See Where Your Business Ranks On Google Maps
Get a free Google Business Profile audit showing exactly where your business ranks in your service area, plus a few quick tips you can act on right now to improve it.
Common Questions
Do you require long-term contracts?
No. All of our plans are month-to-month. You can cancel at any time with 30 days notice. We earn your business every single month.
What kinds of businesses do you work with?
We work exclusively with trades and home service businesses: electricians, plumbers, HVAC contractors, landscapers, general contractors, painters, roofers, home cleaners, and similar trades. These are the businesses we know best.
How do I get started?
Fill out the free GBP audit form above. We'll review your current online presence and reach out with a clear picture of where you stand and what we'd do to improve it.
Do you work with businesses outside the USA?
Right now we only work with businesses operating in the United States.
How long does it take to see results from SEO?
Local SEO typically shows meaningful movement in 3 to 6 months. Map Pack rankings often move faster than organic results. The timeline depends on how competitive your market is and how strong your starting point is.
Will I own my website?
Yes. Your website is yours. We host and manage it as part of the service, but if you ever leave, we hand over all the files.
Do I need to provide content and photos?
Not necessarily. We handle all the copywriting. For photos, we have a photography service or we can use professional stock photography to get started while you gather real ones.
How do you track rankings?
We use Google Search Console alongside third-party rank tracking tools. On Visibility and Scale plans you receive a monthly ranking report covering both organic positions and Map Pack visibility.
What is a Google Business Profile and why does it matter?
It is the listing that appears in Google Maps and in the Local Pack when someone searches for your service nearby. It is one of the most important local ranking factors and directly drives calls and direction requests.
How long does it take to rank in the Map Pack?
It depends on your starting point and your market. After a full GBP optimization and consistent management, most businesses see ranking improvements within 60 to 90 days.
Do you manage the Google review process?
Yes. On Visibility and Scale plans we include an automated Google review request system that sends follow-up requests to customers after a job is complete, which consistently grows review volume over time.
Do I own my ads account?
Yes. We create the account with your information and credit card, then add ourselves as an admin. This gives you complete transparency on which ads are converting and what is being spent.
How much should I budget for Google Ads?
It depends on your market and service type. We typically recommend a minimum monthly ad spend of $500 to $1,000 to generate meaningful data and lead volume. Competitive markets or higher-ticket services may require more.
What is the difference between Google Ads and Local Service Ads?
Google Ads are pay-per-click ads that appear at the top of search results. Local Service Ads are a separate format that appear above standard ads, show a Google Guaranteed badge, and charge per lead rather than per click.
Tradesmen first. Marketers second.
We work in home remodeling full-time and run VisiScale on the side. We started it to fix a problem we watched happen from the job site: great tradespeople losing work to worse ones who had better websites.
We know what it's like to be out in the field with dirty hands, a full schedule, and zero time to deal with a website. We've been on that job site. We get it.
We do business the way we'd want it done: give it to you straight and don't rip you off.
Jack & Cam
Big Bro & Little Bro :)